Pogo Health

Designing an empathetic AI coach for chronic pain management

Campin - Marketing Agency
  • INTRODUCTION

  • INTRODUCTION

  • INTRODUCTION

Pogo Health is a virtual, interdisciplinary healthcare team combining pain physicians, pain therapists, and specialized health coaches to support patients living with chronic pain.

As the program evolved, Pogo Health explored how AI could extend care beyond clinical appointments, offering real-time guidance, motivation, and emotional support in everyday moments. The challenge was not automation, but designing an AI experience that felt safe, empathetic, and aware of its limits.

The AI coach was grounded in Acceptance and Commitment Therapy (ACT) and Cognitive Behavioral Therapy (CBT), requiring the experience to balance structure, flexibility, and trust.

Client

Pogo Health

Responsibility

UX Strategy · Research · Conversational UX · Prototyping

Project Category

Digital Health · AI / LLM · Product Design

Campin - Marketing Agency
Campin - Marketing Agency

Mapping the system, not the solution.

A high-level journey revealed where AI should and should not intervene.

Campin - Marketing Agency

Mapping the system, not the solution.

A high-level journey revealed where AI should and should not intervene.

Campin - Marketing Agency
Campin - Marketing Agency
Campin - Marketing Agency
  • Case Narrative

  • Case Narrative

  • Case Narrative

With a clear understanding of the clinical constraints, care system, and patient realities, the focus shifted from research to defining how the AI coach should behave in real interactions.

Insights from workshops, journeys, and personas were translated into structured conversation logic establishing tone, pacing, boundaries, and escalation points. This system-first approach ensured the AI supported patients with empathy and clarity while remaining aligned with Pogo Health’s therapeutic principles and aware of its limits.

Campin - Marketing Agency
Campin - Marketing Agency
  • Challenges & Alignment

  • Challenges & Alignment

  • Challenges & Alignment

Designing the AI coach required translating clinical principles into tangible, testable experiences. I designed four interactive prototypes, each representing a core responsibility of the AI and a different type of patient interaction:


  • Understanding the patient’s context

  • Supporting S.M.A.R.T. goal setting

  • Guiding physical treatment routines

  • Providing mental and emotional support

Together, these prototypes defined conversation logic, tone, and interaction flow, and served as the foundation for validating how the AI should behave in real patient scenarios.

  • Outcomes & Leadership

  • Outcomes & Leadership

  • Outcomes & Leadership

This work clarified how AI could responsibly support chronic pain patients while respecting clinical and ethical boundaries, aligning Pogo Health’s therapeutic principles with a tangible conversational experience.

At the same time, it reinforced the importance of designing AI as a system with clear behavioral rules rather than isolated responses. Translating clinical frameworks into interaction logic required balancing empathy, restraint, and clarity, while aligning cross-functional stakeholders around shared boundaries establishing a scalable foundation for future iterations and highlighting UX’s role as a bridge between behavioral science, technology, and human care.

Campin - Marketing Agency
Campin - Marketing Agency

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Let's create something extraordinary together.

Hit me up if you’re looking for a fast, reliable Product Designer who can bring your vision to life

Narvaez

Let's create something extraordinary together.

Hit me up if you’re looking for a fast, reliable Product Designer who can bring your vision to life

Narvaez

Let's create something extraordinary together.

Hit me up if you’re looking for a fast, reliable Product Designer who can bring your vision to life

Narvaez